The process of creative problem-solving (CPS) commonly demands that individuals consciously or unconsciously integrate creative ideas from a vast array of diverse information. Using a masked priming paradigm and the Chinese remote associates test (RAT), this study provides innovative behavioral evidence for the integration of multiple unconscious…

Drawing upon the Search for Ideas in Associative Memory (SIAM) model as the theoretical framework, the impact of heterogeneity and topic relevance of visual stimuli on ideation performance was examined. Results from a laboratory experiment showed that visual stimuli increased productivity and diversity of idea generation, that relevance to the…