Two 4-year-old children were shown the use of an apparatus whereby they could obtain toys and candy by making certain responses. The apparatus was a matching-to-sample device on which were arranged five response buttons in a circle and one in the middle. Each response button had a display window for the stimulus. Four of the five windows on the…

A study was designed to test the expectation that different individuals have different cognitive styles, which, if true, may be useful in investigating characteristics and psychological impacts of media utilization. Cognitive style refers to an individual's way of acquiring and processing information. Characteristics of the visual type and haptic…