The focus of this study was to measure the communicative power of business symbols with a business audience. A panel of three people selected 15 appropriate business symbols which then appeared on a questionnaire which showed each symbol with a blank space for the respondent to provide a one word or short answer of the symbol's meaning.…

This paper reviews the literature on screen design used for instructional purposes. The following topics are reviewed: definition of screen design; foundations of screen design; elements of screen design; functions of screen design; screen design research and problems; and criteria for evaluation. Conclusions drawn from this review are: screen…

In a study of the differences in male and female descriptions of nine photographs, picture type was found to be an important variable. Twelve male and 8 female college students were asked to describe each of the photographs. Picture type was rated as high in interest to males, high in interest to females, or high in interest to both. Responses…

The relationship between hyperactivity and neuropsychological test performance at different age levels was investigated with 90 children 6-8 years old and 92 children 9-12 years old. Subjects were administered a battery of neuropsychological tests, and a parent completed the Child Behavior Checklist (CBC). Young children demonstrated no…

To investigate the relationship between the location of the words being read and the location of the eyes in the text, three experiments were conducted using the Disappearing Text Technique with college students. This was done by occasionally removing the text during reading and having the reader report the last word that had been read.…

Evaluation models are being developed for assessing artificial intelligence (AI) systems in terms of similar performance by groups of people. Natural language understanding and vision systems are the areas of concentration. In simplest terms, the goal is to norm a given natural language system's performance on a sample of people. The specific…

Experimental phenomenology requires that educators acknowledge the experiences of the learner. Today, many of those experiences are images that come from television. In a behaviorist or humanist tradition, learning takes place through experience, and learners comprehend, make decisions, and analyze their behavior through reflection. Meaning is…

Two experiments investigated the linear and nonlinear processes involved in a visual search of letter displays. The displays used in the experiments were well-illuminated 6 x 6 degree or 10 x 10 degree fields containing from 2 to 23 capital As, Bs, or Cs located randomly over the displays. The task of the subjects was to decide as rapidly as…

Thirty-six college students read a portion of a contemporary novel presented on a cathode ray tube while their eye movements were being monitored and recorded in an effort to determine how soon after the onset of a fixation during reading the mind begins to deal with characteristics of the language being perceived. The passage contained a total of…

Teachers often impose old, literary perceptual patterns on the visual arts. (JH)

A discussion of an investigation of the effectiveness of viewing three types of visual presentations over different intervals of time. (Author)

In order to enhance the understanding of visual literacy, one of its constituents, visual learning (VL), is examined in terms of underlying assumptions, hypothesized behaviors, and implications of both assumptions and behaviors. Assumptions are: (1) VL encompasses all changes in behavior arising from the individual's responses to visual…

Greater understanding of reading can come about only after more basic reading research has been accomplished. Basic research should focus on what constitutes good reading, which means that the type of research that will identify characteristics of good reading must be a detailed assessment of variable effects on reading behaviors (not whether…

Recent research has confirmed that hemispheric patterns of dominance are related to reading skills. Reading is more complex than speech because it includes a visuo-spatial element. In the great majority of people, the left hemisphere deals with speech and sequencing skills. Visual matching of printed words requires the spatial skills of the right…