The focus of this study was to measure the communicative power of business symbols with a business audience. A panel of three people selected 15 appropriate business symbols which then appeared on a questionnaire which showed each symbol with a blank space for the respondent to provide a one word or short answer of the symbol's meaning.…

This paper reviews the literature on screen design used for instructional purposes. The following topics are reviewed: definition of screen design; foundations of screen design; elements of screen design; functions of screen design; screen design research and problems; and criteria for evaluation. Conclusions drawn from this review are: screen…

In a study of the differences in male and female descriptions of nine photographs, picture type was found to be an important variable. Twelve male and 8 female college students were asked to describe each of the photographs. Picture type was rated as high in interest to males, high in interest to females, or high in interest to both. Responses…

The factor-referenced kits developed by the Educational Testing Service (ETS) are assessed. With support from the National Science Foundation, the researcher surveyed the total range of research done over the past 65 years on the identification of cognitive abilities, principally through factor analysis. From a corpus of an estimated 2,000 data…

The relationship between hyperactivity and neuropsychological test performance at different age levels was investigated with 90 children 6-8 years old and 92 children 9-12 years old. Subjects were administered a battery of neuropsychological tests, and a parent completed the Child Behavior Checklist (CBC). Young children demonstrated no…

To investigate the relationship between the location of the words being read and the location of the eyes in the text, three experiments were conducted using the Disappearing Text Technique with college students. This was done by occasionally removing the text during reading and having the reader report the last word that had been read.…

The defining attributes of analytic ability as they relate to theoretical cognitive styles were explored in a study using a sample of 492 males aged 16-21 years. The Group Embedded Figures Test (GEFT--Witkin, Oltman, Rasher, and Karp) was used to measure field dependent and independent aptitude. Scores on the GEFT were compared with scores on an…

Reported are three series of experiments analyzing the development of the visual function of infants. The first experimental series was aimed at the investigation of infants' reaction to moving objects. The second experimental series dealt with the analysis of the development of binocular vision in infants. The goal of the third series was to…

Evaluation models are being developed for assessing artificial intelligence (AI) systems in terms of similar performance by groups of people. Natural language understanding and vision systems are the areas of concentration. In simplest terms, the goal is to norm a given natural language system's performance on a sample of people. The specific…

The difference in cognitive resources required for imagination and perception was tested in two experiments by examining the reduced substitutability of imagination and perception in problem solving by college undergraduates. Eighty subjects in Experiment 1 drew capital letters from lines or descriptions of lines in a seven-page booklet. The…

Experimental phenomenology requires that educators acknowledge the experiences of the learner. Today, many of those experiences are images that come from television. In a behaviorist or humanist tradition, learning takes place through experience, and learners comprehend, make decisions, and analyze their behavior through reflection. Meaning is…

Two experiments investigated the linear and nonlinear processes involved in a visual search of letter displays. The displays used in the experiments were well-illuminated 6 x 6 degree or 10 x 10 degree fields containing from 2 to 23 capital As, Bs, or Cs located randomly over the displays. The task of the subjects was to decide as rapidly as…

One hundred twenty-three fifth grade students participated in a study that investigated the role of prosodic cues in children's comprehension of discourse. The subjects, both good and poor readers, read, listened to, or read and listened to a story in one of four modes of visual and auditory presentation: (1) no audio, (2) normally intoned, (3)…

A common paradigm in measuring the ability to recognize facial expressions of emotion is to present photographs of facial expressions and to ask subjects to identify the emotion. The Affect Blend Test (ABT) uses this method of assessment and is scored for accuracy on specific affects as well as total accuracy. Another method of measuring affect…

The effects of age, task, and egocentric responding on visual-spatial perspective taking were studied among 41 preschool children between 3.0 and 5.9 years of age. Children were individually administered three perspective-taking measures: the upside-down/right-side-up task, a block task, and a picture box task, all previously described in the…