Humans rely heavily on their sense of vision and look at images in response to their need for information. People learn from didactic images within environments; for this reason, in traditional educational environments, educators tend to care about visual representation. As today's technology brings images to wider audiences with more diverse…

Article based on speech given before First Annual National Conference on Visual Literacy (Rochester, New York, March, 1969).

Argues that art education is basic to school learning because it develops three levels of visual communication skills: the use of visual symbols to communicate at a very general level; to communicate accurately and specifically; and to communicate uniquely and expressively. (Author/SJL)

In this age of proliferating visual communications, there is a permissiveness in subject matter, content, and meaning that is exhilarating, yet overwhelming to interpret in a meaningful or consensual way. By recognizing visual statements, whether a piece of sculpture, an advertisement, a video, or a building, as communication, one can approach…

A discussion of how the information explosion will require instantanious visual communication. (HB)

One theory of visual communication maintains three things. It holds that attention is a process for obtaining information, that it is a transaction between the visual and the viewer, and that the success of a visual communication is determined by the amount and relevance of information conveyed. Current research aims at evaluating…

Screen design, as an inherent part of the interface within computer-based instructional programs, is a critical component to the communication potential of the medium. This paper establishes aesthetics as an essential and necessary component of screen design and of instructional design. Current screen design guidelines tend to overlook the…

Under the sponsorship of the National Project in Agricultural Communications, a series of 14 lessons by various authors has been compiled to serve as a reader or training manual in the field of visual communications. Several models of communications are outlined and evaluated. Many studies which concern themselves with the concepts of source,…