Because understanding pictures is a significant aid to readers, this paper explores research on picture interpretation. The paper describes the complexity of the process and states that the ability to interpret pictures seems to proceed from the simple to the complex: from concrete experiences with pictures to the abstract interpretation of…

This listing of sources pertaining to various aspects of visual communication and their instructional implications contains dissertations, journal articles, books, papers and projects. Eighty-two entries through 1972 are organized in seven sections: (1) the process of communication, (2) research design, (3) screen education/ visual literacy:…

Behavioral objectives and specific lesson material are offered as examples of how students in the intermediate and junior high school grades can be encouraged to respond creatively and uniquely to symbolically structured nonverbal patterns. The use of basic tools of visual literacy allow students to express nonverbal abilities not recognized in…

Describes ways for developing visual imagery in the early childhood education program, preparing children for discrimination learning and reading instruction. (RL)

Divides visual literacy into three categories: basic, artistic, and aesthetic. Maintains that this expanded conception of visual literacy contains the potential to significantly alter the content and methods of art education. (JDH)

A discussion of how the information explosion will require instantanious visual communication. (HB)

Phrase that provides the title for this article is rooted in one of the most common and erroneous assumptions made by persons who use pictures for instructional or enrichment purposes; that is, if you can see it before your eyes in pictorial form, the meaning has been transferred. (Author/MB)

Describes the development of Media Now, a program for students to develop their own media presentations, including slide and videotape delivery, for building visual literacy and understanding the use and effects of media propaganda. (CMV)

Focuses on how visual images can help students integrate concepts and synthesize information to make a judgment, thereby guiding the learner toward higher order thinking. Uses geography to demonstrate how, by incorporating visual exercises, student perceptions of difficult concepts are enhanced. (CMK)

A needs assessment survey of science teachers in 5th through 12th grades was conducted to answer the following research questions: (1) What factors influence science teachers positively or negatively toward using instructional television (ITV)? and (2) What are the significant needs felt by science teachers in the actual classroom regarding ITV…

The focus of this study was to measure the communicative power of business symbols with a business audience. A panel of three people selected 15 appropriate business symbols which then appeared on a questionnaire which showed each symbol with a blank space for the respondent to provide a one word or short answer of the symbol's meaning.…

This paper reviews the literature on screen design used for instructional purposes. The following topics are reviewed: definition of screen design; foundations of screen design; elements of screen design; functions of screen design; screen design research and problems; and criteria for evaluation. Conclusions drawn from this review are: screen…

Experimental phenomenology requires that educators acknowledge the experiences of the learner. Today, many of those experiences are images that come from television. In a behaviorist or humanist tradition, learning takes place through experience, and learners comprehend, make decisions, and analyze their behavior through reflection. Meaning is…

In order to enhance the understanding of visual literacy, one of its constituents, visual learning (VL), is examined in terms of underlying assumptions, hypothesized behaviors, and implications of both assumptions and behaviors. Assumptions are: (1) VL encompasses all changes in behavior arising from the individual's responses to visual…

This paper documents and describes a new course in visual communications developed at the University of Oklahoma to serve a general college undergraduate audience. The course content which is summarized in three areas--graphics and media techniques, visual/verbal message design and delivery, and "pure visual" message design and delivery--is…