An increasingly visual culture is affecting work and training. Achievement of visual literacy means acquiring competence in critical analysis of visual images and in communicating through visual media. (SK)

The essence of understanding visual literacy lies in the visually literate exploration of issues process. This understanding must deal with both the processes involved in the creation and interpretation of concrete visual communication. Visual discourses's greatest contribution to human knowledge and thought is not the sequential, linear,…

Communication theorists often make a distinction between two different ways in which a sign or a symbol can evoke meaning. In digital representation, the symbol's domain of reference is conceptually carved up into discrete units represented by purely arbitrary symbols. In analogical representation, the symbol retains a continuous correspondence…

Children growing up in this technological age need to develop nonverbal communication skills as well as verbal skills. The authors review the importance of various types of visual communication and visual literacy, and suggest projects for classes or individuals using cameras, films, and other media to stimulate visual communication skills. (AV)

In this age of proliferating visual communications, there is a permissiveness in subject matter, content, and meaning that is exhilarating, yet overwhelming to interpret in a meaningful or consensual way. By recognizing visual statements, whether a piece of sculpture, an advertisement, a video, or a building, as communication, one can approach…

A discussion of how the information explosion will require instantanious visual communication. (HB)

One theory of visual communication maintains three things. It holds that attention is a process for obtaining information, that it is a transaction between the visual and the viewer, and that the success of a visual communication is determined by the amount and relevance of information conveyed. Current research aims at evaluating…

Using the metaphoric story device of two tribes, one that builds their culture around words and the other which depends primarily on visual perception, this paper suggests a distinctive mental paradigm at work within the society of artists, who pursue visual literacy through graphic ideation. The author discusses his education in art and his…

This report focuses on the visual component of verbo-visual literacy, a communications concept involving the production, transmission, and perception of verbal and visual images. Five current problem areas in verbal-visual research are introduced and discussed: (1) communication (communication models, media consumption, new media, the information…

The interactive multimedia application described here attempts to provide learners and teachers with a common frame of reference for communicating about visual media. The system is based on a list of concepts related to composition, and illustrates those concepts with photographs, paintings, graphic designs, and motion picture scenes. The ability…

This paper examines the dual coding hypothesis, a model of the coding of visual and textual information, from the perspective of a mass media professional, such as a teacher, interested in accurately presenting both visual and textual material to a mass audience (i.e., students). It offers an extension to the theory, based upon the various skill…

Screen design, as an inherent part of the interface within computer-based instructional programs, is a critical component to the communication potential of the medium. This paper establishes aesthetics as an essential and necessary component of screen design and of instructional design. Current screen design guidelines tend to overlook the…

Graphic design is a form of communication by which visual messages are conveyed to a viewer. Audience needs and views must steer the design process when constructing public service visual messages. Well-educated people may be better able to comprehend visuals which require some level of interpretation or extend beyond their world view. Public…