The focus of this study was to measure the communicative power of business symbols with a business audience. A panel of three people selected 15 appropriate business symbols which then appeared on a questionnaire which showed each symbol with a blank space for the respondent to provide a one word or short answer of the symbol's meaning.…

In response to the challenge of media technology and classroom cultural and educational diversity, this paper (1) presents a brief overview of historical literature on the suggestive powers of visual images in business and education, (2) analyzes the influence of audience diversity and biases during the production/selection of visual…