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Avgerinou, Maria D.; Pettersson, Rune – Journal of Visual Literacy, 2011
Despite the fact that to date Visual Literacy (VL) scholars have not arrived at a general consensus for a theoretical organization of the VL field, important conceptual investigations have emerged over the past four decades. In this paper we discuss and synthesize those studies. We then present a first attempt toward a cohesive theory of VL. The…
Descriptors: Visual Learning, Visualization, Visual Perception, Visual Literacy
Pettersson, Rune – 1988
This report focuses on the visual component of verbo-visual literacy, a communications concept involving the production, transmission, and perception of verbal and visual images. Five current problem areas in verbal-visual research are introduced and discussed: (1) communication (communication models, media consumption, new media, the information…
Descriptors: Cognitive Style, Communication Research, Communication (Thought Transfer), Foreign Countries
Pettersson, Rune – 1993
There are two categories of representations: figurative and non-figurative. Within the category of figurative representations, there are two groups: visuals and graphic symbols. Graphic symbols include pictorial symbols, abstract symbols, and arbitrary symbols. Symbols can be used for identification, overview, supplying instructions, position,…
Descriptors: Cost Effectiveness, Databases, Foreign Countries, Graphic Arts

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