The following paper assesses the roles played by semiotics in graphic design and in graphic design education, which both reflects and shapes practice. It identifies a series of factors; graphic design education methods and culture; semiotic theories themselves and their application to graphic design; the two wings of Peircian semiotics and…

Campus signage provides important navigational information, and it reflects an institution's image. Creating a signage system using strategically planned design methodology, precision fabrication, plus well-planned placement, enhances a campus environment. This helps create a positive experience for visitors and prospective students. An effective…

Today's colleges and universities see the value of integrated and well-planned environmental graphics systems, creating a sense of place and extending a school's brand identity throughout the campus. The impact of including this vital element in a campus master plan reaches far beyond first impressions, leading to more cohesive and close-knit…

In this article, I examine a historical information graphic--Charles Booth's maps of London poverty (1889-1902)--to analyze the cultural basis of ideas of transparency and clarity in information graphics. I argue that Booth's maps derive their rhetorical power from contemporary visual culture as much as from their scientific authority. The visual…

This paper reports on a study which was conducted to determine the impact of color on learning. The entire seventh-grade class from a Midwest junior high school was used in the study. Each student was randomly assigned into one of four treatment groups: (1) color-cued presentation, color-cued assessment; (2) color-cued presentation, black/white…

This document contains selected papers from the 25th annual conference of the International Visual Literacy Association (IVLA). Topics addressed in the papers include the following: visual literacy; graphic information in research and education; evaluation criteria for instructional media; understanding symbols in business presentations;…