Background: E-cigarette companies use YouTube to foster brand awareness, market their products, and interact with current and future tobacco users. However, research on the official YouTube channels of e-cigarette companies is limited. This study determined the themes of, and degree of user engagement with, videos posted to the official channels…

Due to current teacher shortages, there is renewed interest in mentoring beginning teachers for induction. Induction is an intellectually rigorous process of enculturating novice teachers into the professional teaching community (Carver-Thomas et al., 2020). Induction programs build on novice teachers' experiences in university teacher preparation…

The aim of the research is to explore consumer perceptions of masculinity in advertising and determine the effectiveness of these advertising efforts in offering a brand's version of masculinity to men. The researchers analysed consumer comments posted on advertisements where masculinity is a prominent subject on the YouTube platform. By applying…

In this article, student video visualization profiles are analyzed with two objectives: 1) to identify difficult sections in videos and 2) to predict student performance based on their video visualization profiles. For identifying critical sections in videos two novel indicators are proposed. The first one is designed to measure the complexity of…

Motivations for commenting on social media vary greatly and are driven by multiple factors including personal interests, political leaning, and algorithmic influence. This study used a thematic content analysis of comments on the TikTok platform to explore how users respond to videos created by former teachers sharing their stories of leaving the…

In recent years, children's video viewing has shifted from television to online streaming platforms like YouTube. While such platforms include many educational videos for children, we know little about the educational value of the content in these videos. To understand the learning opportunities available to children when they watch videos online,…

In recent years, children's video viewing has shifted from television to online streaming platforms like YouTube. While such platforms include many educational videos for children, we know little about the educational value of the content in these videos. To understand the learning opportunities available to children when they watch videos online,…

This study aims to analyze the content and evaluate the quality of videos about Leopold's Maneuvers on YouTube. The current research is a mixed-method study. The videos scanned by the YouTube using the term "Leopold's Maneuvers." One hundred videos with the highest number of views were selected, and 38 videos. A descriptive form and…

Universities value student satisfaction with online learning techniques because it implies achievement. Additionally, teachers' use of ICT to boost student satisfaction should be examined. There is a limited amount of research on how video content in video-based learning and online learning experiences can improve student satisfaction as part of…

The aim of this research is to examine the language usage of Twitch tv users in the context of Turkish education. The data of the study, which is descriptive qualitative research, were collected from the chat message of three streamers who produced the most watched Turkish programs aired on Twitch tv. The number of viewer messages analysed in the…

Despite coaching pedagogy researchers advocating that sports coaches employ a range of core coaching practices to positively impact player learning, coaches' actual practices remain under-investigated. Guided by Complex Learning Theory (CLT), the aim of this study was to investigate the extent to which coaches in a high-performance team sport…

Much guidance on how to identify and contact a doctoral supervisor can be found on YouTube. There is a wealth of advice videos presented by 'insiders' including students, academics, consultants and institutional representatives. This article explores such 'find a supervisor' videos, characterising them as texts in the broader genre of doctoral…

The Vlogs on YouTube have been excellent sources to satisfy craving for mystical and enigmatic distant land detached of our immediate surroundings. Despite the benefits of free world tours in high definition videos, many of the vloggers' framing of the distant land and culture for the purpose of crafting interesting and attractive travelling…

Research skills are essential for lifetime learning. Content analysis is an excellent research method to introduce and practice at the undergraduate level. Utilized by academic and industry researchers alike, content analysis involves higher order critical thinking skills for organizing and interpreting complexity. This article outlines a…

Background: Alcohol consumption is common among U.S. adults. The purpose of this study was to describe the source and content of the most widely viewed YouTube videos associated with alcohol consumption. Methods: Videos were filtered by number of views and the source of the video upload was recorded. Video characteristics and differences in video…