This research examines advertising discourse in Russian and English as acts of communicative exchange and interpersonal relationship between advertising discourse participants. The purpose was to identify and describe the way that viewers process information contained in television commercials and how they become consumers moving from getting…

Focuses on traditional oath forms--those reflecting the value system of African traditional society in general and Rundi-Rwanda society in particular. The empirical research reported is based on approximately 20 hours of taped conversation among speakers of Kirundi-Kinyarwanda living in Burundi. Oath forms in Kirundi-Kinyarwanda provide…