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Direct linkMelanie B. Richards; Trena M. Paulus – Marketing Education Review, 2025
The integration of artificial intelligence (AI), and particularly generative AI, into research methods is rapidly transforming both academic and industry marketing research, including both methods practices and education regarding these practices. AI application within methods offers new opportunities for enhancing efficiency, automating…
Descriptors: Artificial Intelligence, Research Methodology, Marketing, Researchers
Brown, Gavin T. L.; Andrade, Heidi L.; Chen, Fei – Assessment in Education: Principles, Policy & Practice, 2015
Student self-assessment is a central component of current conceptions of formative and classroom assessment. The research on self-assessment has focused on its efficacy in promoting both academic achievement and self-regulated learning, with little concern for issues of validity. Because reliability of testing is considered a sine qua non for the…
Descriptors: Accuracy, Self Evaluation (Individuals), Students, Validity
Download full textBernard, Robert M. – Canadian Journal of Learning and Technology, 2014
This paper examines sources of potential bias in systematic reviews and meta-analyses which can distort their findings, leading to problems with interpretation and application by practitioners and policymakers. It follows from an article that was published in the "Canadian Journal of Communication" in 1990, "Integrating Research…
Descriptors: Meta Analysis, Statistical Bias, Data Interpretation, Accuracy
Tang, Yang; Cook, Thomas D.; Kisbu-Sakarya, Yasemin – Society for Research on Educational Effectiveness, 2015
Regression discontinuity design (RD) has been widely used to produce reliable causal estimates. Researchers have validated the accuracy of RD design using within study comparisons (Cook, Shadish & Wong, 2008; Cook & Steiner, 2010; Shadish et al, 2011). Within study comparisons examines the validity of a quasi-experiment by comparing its…
Descriptors: Pretests Posttests, Statistical Bias, Accuracy, Regression (Statistics)
Cook, Bryan G. – Remedial and Special Education, 2014
Valid, scientific research is critical for ascertaining the effects of instructional techniques on learners with disabilities and for guiding effective special education practice and policy. Researchers in fields such as psychology and medicine have identified serious and widespread shortcomings in their research literatures related to replication…
Descriptors: Special Education, Educational Research, Bias, Replication (Evaluation)
Scott, Janelle – Education and the Public Interest Center, 2010
"Expanding Choice in Elementary and Secondary Education: A Report on Rethinking the Federal Role in Education" presents a seemingly egalitarian prescription for the federal government to expand school choice. An examination of the arguments and evidence for increasing choice, however, reveals at least three important shortcomings. First, the…
Descriptors: Evidence, School Choice, Federal Government, Government Role
