As libraries respond to new teaching and research practices in the twenty-first century, it is important to consider how to advertise library services. Users are often surprised to learn about the varied expertise of library staff and the many services the staff provides. To investigate this issue, the author designed a study to identify a more…

To coordinate an academic-library marketing effort effectively, a comprehensive plan is essential. A traditional marketing plan consists of four activities: determining what to promote, defining target audiences, choosing type of outreach, and evaluating program. Suggestions for promotional activities, forms of publicity, and examples from the…

Describes the Health Information Project, a plan created by the Maryland State Department of Education that allows residents to obtain health information from public libraries. Examples of patron situations involving health questions illustrate the plan's main elements: collection development, staff training, networking with community agencies,…

The Cuyahoga County Public Library (Parma, Ohio) conducted a project that involved recruitment, coalition building, public awareness, training, collection development, and intergenerational/family programs. The program, Bringing Up Readers: Family Literacy Program, was successful in encouraging and promoting family reading, community cooperation,…

This final performance report provides project outcome information and data to the U.S. Department of Education for the federally-funded Library Literacy Program. The West Georgia Regional Library conducted a project from October 1992 until September 1993 that involved collection development and providing tutoring services to adult learners in a…

The Irvington Public Library (Irvington, New Jersey) conducted a project that involved recruitment, retention, public awareness, training, basic literacy, collection development, tutoring, and intergenerational/family programs. The project served a community of 25,000-50,000 people, and targeted the learned disabled and intergenerational/families.…

During the fiscal year 1992-1993, the Fort Collins Public Library (Colorado) conducted a project that involved the recruitment of tutors and adult learners, public awareness, training, and collection development. The project served a community of over 200,000 people, and had a target population of the local minority population, with an emphasis on…

This final performance report provides project outcome information and data to the U.S. Department of Education for the federally-funded Library Literacy Program. The Santa Clara County (California) Library Reading Program Computer Aided Literacy (CAL) Project involved recruitment, public awareness, training, basic literacy, collection…

The Bridgerland Literacy program of Logan Library (Logan, Utah) involved recruitment, retention, public awareness, training, basic literacy, collection development, tutoring, computer assisted, employment oriented, intergenerational/family, and English as a Second Language (ESL) programs. The program served a community of 50,000-100,000 people,…

This final performance report provides project outcome information and data to the U.S. Department of Education for the federally-funded Library Literacy Program. The Lonesome Pine Regional Library (Wise, Virginia) conducted a project that involved recruitment, retention, public awareness, training, rural oriented programs, basic literacy, and…

This final performance report provides project outcome information and data to the U.S. Department of Education for the federally-funded Library Literacy Program. The Pottsville Free Public Library conducted a project that involved recruitment, retention, public awareness, training, basic literacy, collection development, tutoring, other…

The Ouachita Parish Public Library (Louisiana) conducted a project that involved recruitment, coalition building, public awareness, training, basic literacy, collection development, tutoring, technology, and English as a Second Language (ESL) programs. The project served a community of over 200,000 people, and targeted the learning disabled,…

This final performance report provides project outcome information and data to the U.S. Department of Education for the federally-funded Library Literacy Program. The Stratford Library Association (Connecticut) conducted a project that involved recruitment, retention, training, basic literacy, collection development, tutoring,…

This final performance report provides project outcome information and data to the U.S. Department of Education for the federally-funded Library Literacy Program. The Knox County Literacy Program, Inc., a project of the Knox County Public Library (Vincennes, Indiana), involved recruitment, coalition building, public awareness, training, rural…

The Martinsburg-Berkeley County Public Library (West Virginia) conducted a project that involved recruitment, retention, coalition building, public awareness, training, basic literacy, collection development, tutoring, computer assisted, other technology, and English as a Second Language (ESL) programs. The project served a three-county community…