This book provides a broad, introductory overview of issues affecting the marketing of public library collections, with examples and research results from more than 200 libraries of all sizes. This new edition of the work updates and expands the original, referencing new studies (published since 1992), encompassing more of the literature from…

This paper describes the New Mexico State University (NMSU) Library's strategic plan to develop its services amid an atmosphere of change. A summary of the following components of the strategic plan is given: vision; mission; values; and goals. The revised organizational functions are then illustrated, as well as the role of the selector-liaison…

Small public libraries can deliver service like big libraries, without sacrificing hometown warmth and charm. By borrowing strategies used by successful small businesses in the private sector, defining goals and exploiting low cost technologies, small public libraries can serve customer wants as well as much larger institutions. Responding to just…

Arguing that library and information needs should be met at the national, rather than at the local level, this report analyzes ways to meet these needs with special reference to the role of national libraries. The first two chapters highlight such library and information concerns as: (1) collection and preservation of documents of national…

Suggests steps in creating administrative support for serving young adults in public libraries. The steps are to determine what services are wanted, and where support is to come from; reasons for serving young adults and priority of library needs and wants; and strategies to generate support. (JMV)

Discusses the creation of library computer information systems and shows the four phases incorporated by successful projects. Highlights include phase I: demonstrating a need for a new system; phase II: the development environment; phase III: guidelines to ensure the system will be useful; and phase IV: implementation and acceptance of the new…

Describes the development of the ResIDe Electronic Library at the University of the West of England, Bristol. Analyzes potential of the system to increase economy, efficiency and effectiveness in library services and relates it to how the needs of sponsors and students can be met. (Author/LRW)

Reviews the planning, implementation, and evaluation of the library guides project, a customer service project at the New Canaan Library (Connecticut). Volunteers answered basic, single-component reference questions, allowing library professionals to give greater time and effort to more complex questions. (JMV)

Public libraries must operate in a time of increasing change, both within the library community and throughout the larger social and economic environments in which the library must function. This book is a guide to the strategic management of change in community libraries. It addresses the unique circumstances and needs of public libraries and…

Presents three articles that discuss customer service in libraries, with a focus on planning for service management, a customer service program for library staff, and a quality improvement process. Highlights include developing and implementing service strategies, dealing with requests, redefining work relationships, coworkers as customers,…

Outlines the steps in the library building planning process, including (1) community, user, and staff analysis; (2) plan development; (3) design development; and (4) plan implementation. Guidelines for evaluating the architectural work as it relates to function are provided, and public self-service convenience and improved staff productivity are…

As new technologies, changing patron needs, and fluctuations in funding continue to affect libraries of all types and sizes, library administrators and managers realize the need to reevaluate the structure and staffing of their organizations. This book prescribes the steps for moving from traditional to renewed library, including planning,…

This evaluation of Vermont's 5-year LSTA (Library Services and Technology Act) plan begins with an overall report of results in achieving goals and objectives. This section offers an overview of Vermont's geography, population, and history and use of library services. Results are then described for each of the plan's seven goals and related…

Academic libraries should focus on their users as customers and develop programs to meet expectations. Discusses gaps between expectations and management's perception of expectations and suggests strategies for enhancing satisfaction, communication, and management. (AEF)

To coordinate an academic-library marketing effort effectively, a comprehensive plan is essential. A traditional marketing plan consists of four activities: determining what to promote, defining target audiences, choosing type of outreach, and evaluating program. Suggestions for promotional activities, forms of publicity, and examples from the…