Since the recent global paradigm shift in the governance of higher education toward business and marketing, internationally competitive education is increasingly considered as an asset for governments. Consequently, governments started to invest in education branding and marketing their educational systems. In Finland, national interest in…

Academic achievement is regarded an indicator of the success of individuals, schools, universities and countries. 'Success' is typically measured using performance indicators such as test results, completion rates and other objective measures. By contrast, in this article we explore students' subjective understandings and constructions of success,…

This white paper reports on a study exploring the views of chief fundraising executives at private colleges and universities about the relationship between public relations and fundraising. The research focused on how fundraising executives define public relations and use public relations tactics and strategies within their institutions'…