This study investigates the motivating factors influencing university students' participation in the Green-Smart Campus initiative. The model examines variables from the student's perspective, with a green-smart campus as the exogenous variable, encompassing energy efficiency sustainable buildings, sustainable transportation, waste management, and…

This study investigates the impact of university teachers' authenticity on Iranian students' intention to migrate. Moreover, the mediating role of students' authenticity and the moderation of domestic university brands in the association between teachers' authenticity and students' intention to leave for educational purposes has been investigated.…

The Chinese government promulgated several policies to encourage academics to participate in applied projects. As collaboration with industry on applied projects consequently increased, previous research found that the external funders placed constraints on the applied projects in which the academics were involved. Academics have tried to find a…

University brand marketing leaders are reimagining their brand response to the global crisis, as COVID-19 pandemic continues to raise fears, especially due to the recent spike of the 'delta variant' outbreaks. Addressing this serious and immediate concern, the present study made the initial attempt to investigate the effects of forced-shift to…

This paper investigates the effect of university prestige stratification on scholars' career achievements. We focus on 766 STEM PhD graduates hired by Mexican universities between 1992 and 2016. We rank university according to their prestige based on the pairwise assessment of quality contained in the PhD hiring networks. Further, we use a…

An analysis of 8,541 majors of graduate student recruit students of 42 double first class universities found that departures from national requirements in the three dimensions of training type, study method, and discipline field affect the advancement of equal enrollment opportunities for Master's students nationwide in different ways, and the…

World University Rankings (WUR) are growing in prominence in the eyes of governments and universities around the world. Often this encourages the introduction of state- or institution-wide policies and regulations that put academics and graduate students under performative pressure to publish in international, peer-reviewed journals with a high…

Purpose: Students are an essential part of university innovation. Through their training, research and energy, students acquire and transfer knowledge to industry, and they help establish new businesses and start-up companies. This paper investigates how universities might capture the entrepreneurial energies of students toward the goal of…

Authorship and authorship order are visual shortcuts that communicate student success. We content analyzed to what extent graduate students published as lead authors in 10 refereed communication and media journals over a decade (2007-2016) examining student authorship, coauthorship, and affiliations. Graduate students appeared in approximately 23%…

This paper examines the agency of international students in the context of university transformations in post-Soviet Ukraine. Conflict-driven political, social and economic changes in the country have laid the groundwork for the redesign of institutional policies related to the internationalization of Ukraine's higher education. However, it is not…

The global academic system is hierarchically structured between a center, a semi-periphery and a periphery. We analyze to what extent the position of a country and a university within this hierarchy of scientific reputation shapes doctoral students' chances of international mobility. We conducted an exploratory experimental study using fake…

Drawing on Pierre Bourdieu's analysis of the competition for economic, social and cultural capitals within educational fields, this article reports empirical research from 49 in-depth interviews with graduate students at four elite universities in the USA and the UK. It argues the brands of elite global universities work to reproduce social and…

The concept of customer-brand relationship (CBR) is becoming increasingly important. However, the description of what constitutes student-university brand relationship is relatively limited. Underpinned by social exchange theory, this study proposes student--university brand relationship formation that comprises of utility (UV), hedonic (HV) and…

Recent developments have seen a significant increase in the number of educational videos being made, mostly for use as a resource in a range of educational levels and different specializations. Indeed, currently, many universities either provide videos as supplementary resources or, indeed, offer entire courses as online learning materials. The…

The current study endeavours to find out whether there is a relationship between university academics' competence and their customer-based brand equity from the perspective of students. It also seeks to investigate the mechanism of the proposed relationship through trust, likability, and commitment. Data were collected from 384 postgraduate…