Numerous countries have implemented excellence initiatives designed to establish world-class universities, boost research productivity, build up staff capacity, and thereby reform doctoral education systems as part of this agenda. To date, the relationship between excellence-driven initiatives and leading universities' doctoral education…

This study investigates how talent cultivation contributes to creating world-class universities in China from the perspectives of characteristics, problems, and choices. A policy discourse perspective is applied to examine the overall landscape of policy formulation and implementation, relatively. It explores the policy discourse analysis of…

This article examines the development of a university's advertising campaign through the discursive justifications of the university's communications office, its deans, and the advertising agency involved in the process. Empirical material is gathered from a three-year-long ethnographic research. Drawing on the notion of floating signifier, we…

This article discusses new philanthropy participation in public education in the context of the broader transnational policymaking landscape. Drawing on data published by the Lemann Foundation on its official Twitter, now known as X, along with previous research from the authors, this article examines how policy problems are framed for the general…

This study aims to critically and systematically investigate the contemporary discourse within scholarship on world-class universities in different higher education context. It applies critical discourse analysis to review articles from some top higher education academic journals and books published between 2000 and 2019. Exploring the notion of…

The aims of this study were: (1) to identify the general description of the frequency of use of DMs (adding something) in the Thesis' Abstracts of Ph.D. writing; and (2) to investigate the relationship between the numbers of DMs (adding something) contribute in the Thesis' Abstracts of Ph.D. writing. The quantitative and qualitative in discourse…

The emergence of ChatGPT, a Generative AI program, has sparked discussions about its teaching and learning value, and concerns about academic integrity in higher education (HE). An extant review of the literature indicates that a scarcity of research exists on GenAI, specifically a synthesis of the official views, guidelines and articles of…

Most studies on branding in higher education focus on external branding or image-building towards external stakeholders such as students. Internal branding is an underexplored topic, even though it should be considered as important as external branding. Internal branding is about achieving the necessary internal support for the external brand.…

Inclusion is seen as an ethical obligation, grounded in notions of equity and social justice for all groups and at all stages of education, with higher education (HE) representing a distinctive space where the inclusion agenda is becoming more influential. However, inclusion is also increasingly recognised as an ambiguous concept that might have…

Why have regimes and societies that would otherwise argue for their distinctiveness and sovereign decision-making caught 'ranking fever' in HE? Why are they willing to give up their sovereignty in the field of HE, and why do they accept the requirement of homogeneity to succeed in global university rankings? This paradox is explored in the case of…

This study investigates the changing discourses of the value of degrees in prospectuses between 1976 and 2013, chosen due to the massification of higher education and use of the particular marketing tool of prospectuses. This research analysed the messages in prospectuses through the period in four English higher education institutions of…

The past three decades have witnessed the growing influence of market forces on higher education, resulting in what is defined by Fairclough (1993) as the marketization of academic discourse. The present study attempts to examine the effect of such trend on university website homepages in China, which is an under-researched genre of higher…

This paper explores the impacts of research excellence evaluation entailed in global ranking exercises, a control strategy characteristic of new managerialism, on Chinese Humanities and Social Sciences (HSS) academics. The enquiry combines the Critical Incidents Technique (CIT) and internet-based discourse analysis, drawing on mass media texts and…

Although well-renowned universities attempt to differentiate themselves from other universities, little research has been undertaken on the principal themes involved in the concept of the world-class university (WCU) as presented in speeches by members of WCUs. These discourses are a key tool in universities' attempt to shape the competitive…

Drawing on the concepts of mediatisation and celebrification, this paper analyses how the Nobel Prize is used as a proxy of excellence by the 'Big Three' university rankers and top-ranked universities. Ranking advisories, university leadership at top-ranked institutions, and Nobel Prize adjudication committees are overwhelming from the same…