Reputation management (RM) is initially applied within business research, whereas under the premise of commercialisation of higher education (HE), this concept has been widely studied in HE realm. China, as one of the emerging countries in global competitions, RM was initially borrowed from Anglo-Saxon HE, and it gradually developed in Chinese HE.…

Modern societies regularly face crises that have major disruptive effects. Learning from past crises can inform better choices and policies when facing a new one. Following the 2008 global financial crisis, higher education scholars explored its effects on students' tuition fees through cuts in public funding. This article instead investigates how…

Unlike other industries, in higher education an institution's most important asset is its reputation. Yet as fundamental as it is, many leaders continue to view managing reputation as dishonest and counterproductive, a suspect process that undermines the very idea of reputation as an organic outcome of reality. When leadership credibility is on…

Existing literature on university brand loyalty (UBL) has less focused on a marketing-oriented perspective, or relationship marketing, and its impact on testing UBL. The aim of this study is to identity the roles and impacts of trust and commitment, which are main factors that create a relationship, in the relationship between university service…

Global higher education, including that of Asia, has been facing many challenges, notably declining government funding and simultaneously increased influences of neoliberalism on its outlook, aspirations, policies and practices. This reality has put the role and purpose of higher education (HE) under testament, particularly in unprecedented…

The purpose of this study was to determine best practices of leadership communication during and after organizational crises at colleges and universities that threaten the safety of stakeholders. Crises that impact colleges and universities are increasing, and if the leaders in these organizations communicate improperly throughout crisis…