This study investigates the influence of university brand image, satisfaction, and alumni's university identification on positive word-of-mouth (WOM) intentions. The model is tested using data collected from a sample of 1000 university alumni, an important and under-researched stakeholder group. A contribution is provided by enhancing our…

The present study presents a formal model of the dynamics of a university's reputation that points to the existence of a snowball effect where alumni donations raise a university's reputation, which in turn generates additional alumni donations. Given that econometric results presented in this study confirm the model's main findings, supporting a…

To create their rankings, university-ranking agencies usually combine multiple performance measures into a composite index. However, both rankings and index scores are sensitive to the weights assigned to performance measures. This paper uses a stochastic dominance efficiency methodology to obtain two extreme, case-weighting vectors using the…

This research investigated educational pathways into a Global Middle Class characterised by professional or managerial careers and cosmopolitan sensibilities. The focus was International Baccalaureate Diploma Programme (IBDP) alumni with upper-middle-class backgrounds at 'world-class' universities in Hong Kong. The first objective was to…

The purpose of this study was to identify Core components perceived by faculty to be effective in their prominent graduate entrepreneurship education programs. The study sought to identify the best practices in graduate entrepreneurship education programs from the perceptions of faculty in the field. Research questions guiding the study were: (1)…

This article seeks to shed light on current dynamics of stratification in changing higher education and proposes an analytical perspective to account for these dynamics based on Martin Trow's work on "the analysis of status." In research on higher education, the term "stratification" is generally understood as a metaphor that…

This dissertation sought to provide a better understanding of early alumnus identity at a public Midwestern university. Unlike a majority of alumni studies, this study used a qualitative case study methodology to examine alumni identity among participants through the use of personal interviews. Participants were 10-11 years post graduation from…

As a senior honors student at Weston Ranch High School in Stockton, California, last spring, Lakea Youngblood gained admission to the University of California, Berkeley, and the University of California, Los Angeles, California's two most sought-after public universities. While both schools offered the northern California native similar financial…

This paper examines the relationship between university ranks and outcome measurements. Many students select the university that they will attend based on these rankings In this paper the rankings conducted by two studies are examined. U.S. News and World Report rankings are based upon measures of the quality of input, retention while in school…

Development and application of the Educational Institution Image Instrument, designed to assess alumni perceptions of a higher education institution, is chronicled. Results showed it is a highly reliable scale containing five significant and interpretable subdimensions when applied to a random alumni sample. Implications for image measurement and…

The use of marketing concepts to maintain and enhance the image of a university is considered. Over all, what is needed is a system for image assessment to provide a basis for image development. Without this system and its information outputs, misconceptions can enter the policy-making process at critical junctures, and the life of the institution…

Harvard University's effect on American life is examined through investigation of its pervasive mystique, magnitude of power, fallacies, controversies, and its ramifications on both the national and international scenes. Viewed from its modest beginning in 1638 to the present, Harvard is described as "a multinational academic conglomerate,…

A ranking of 229 universities in the United States provides survey information concerning academic reputation, student selectivity, faculty resources, financial resources, retention, alumni giving, college entrance examination scores, freshmen's high school rank, acceptance and yield rates, student/faculty ratio, expenditures per student, class…

Ranking of 160 best liberal arts colleges provides data on academic reputation, student selectivity, faculty resources, financial resources, retention, alumni giving, college entrance examination scores, freshmen's high school rank, acceptance and yield rates, student/faculty ratio, expenditures per student, class size, alumni giving, freshman…