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Download full textHinds, Timothee; Falgoust, Dexter; Thomas, Kerry, Jr.; Budden, Michael C. – American Journal of Business Education, 2010
In today's economic environment, it is crucial to create a strong, consistent brand image within a graduate business program. This study examines the perceptions that students at Southeastern Louisiana University hold about its MBA program and the MBA programs of its main competitors. A focus group was conducted to identify competitors and factors…
Descriptors: Business Administration Education, Masters Programs, Undergraduate Students, Competition
