Based on a statistical analysis, undergraduate business students are shown to prefer classification tree over six other standard data mining techniques. Data were collected over a 4-year period from students taking a data mining course offered at a business university in the US. The principal reason given by students for this preference is that…

Over the past few years, academics have undertaken initiatives to bridge the gap between theory and practice in the ever-growing field of business analytics, including implementing real-life student projects in all shapes and forms. Every year since 2015, Manhattan College has invited student teams from across North America and elsewhere in the…

We describe a "Day of Giving" university fundraising event that can be used to introduce data visualization to undergraduate students. The project involves integrating data sources, creating a Tableau data model, and designing a heat map that can be embedded into a front-end website. Our activity provides opportunities to discuss various…

Dashboards allow managers to interact with data, asking "what if" questions and looking for patterns. This topic is typically mentioned in information systems courses; however, many students will not have experience with developing dashboards or using them to answer business questions. The purpose of this assignment is to provide…

As the advertising industry continues to list analytical reasoning as a necessary skill for employment, more universities are including analytics into their advertising curriculum. This article outlines how I teach an analytics-focused course in a top-ranked advertising program. In this article, I briefly summarize each course module and describe…

While data analysis and the related skills of data management and data visualization are important skills for undergraduates in the field of political science, the process of learning these skills can also be used to develop critical thinking, encourage active and collaborative learning, and to apply knowledge gained in the classroom. Drawing on…

Responding to the industry need for professionals to employ data-driven decision-making, educational institutions offer courses in business analytics (BA). Since BA professionals require a unique set of skills different from those found in specific business disciplines, a pedagogical framework to impart such knowledge and skills was developed. The…

Contribution: An automated methodology that provides visualizations of students' free text comments from course satisfaction surveys. Focusing on sentiment, these visualizations reveal learning and teaching aspects of the course that either may require improvement or are performing well. They provide educators with a simple, systematic way to…

Undergraduate marketing majors who were enrolled in the senior-level marketing capstone course engaged with current marketing news from credible sources and practiced data visualization as part of a teaching innovation, Fantasy Brand Leagues. The ten-week assignment treated brands like players in a game modeled after Fantasy Football. The…

The authors generated data visualizations to compare sections of the library book collection, expenditures in those areas, student enrollment in majors and minors, and number of courses. The visualizations resulting from the entered data provide an excellent starting point for conversations about possible imbalances in the collection and point to…

We introduce a novel approach to visualizing temporal clickstream behaviour in the context of a degree-satisfying online course, "Habitable Worlds," offered through Arizona State University. The current practice for visualizing behaviour within a digital learning environment is to generate plots based on hand-engineered or coded features…

In the age of "Big Data," information is often quantitative in nature. The ability to analyze information through the sifting of data has been identified as a core competency for success in navigating daily life and participation in the contemporary workforce. This skill, known as Quantitative Reasoning (QR), is characterized by the…

The expression "big data" is ubiquitous in the business world today, but few undergraduate business students have the opportunity to gain practical experience with how new business analytics tools can be used in decision making. This article describes a set of hands-on labs that prepare students to incorporate streaming data analysis…

Data analysis is a major part of business analytics (BA), which refers to the skills, methods, and technologies that enable managers to make swift, quality decisions based on large amounts of data. BA has become a major component of Information Systems (IS) courses all over the world. The challenge for IS educators is to teach data analysis--the…

The term data scientist has only been in common use since 2008, but in 2016 it is considered one of the top careers in the United States. The purpose of this paper is to explore the growth of data science content areas such as analytics, business intelligence, and big data in AACSB Information Systems (IS) programs between 2011 and 2016. A…