Discusses the competition between four-year institutions and community colleges for a dwindling number of students, and describes a Total Marketing Concept (TMC) with which community colleges can maintain their share of the educational market. Relates the experiences of four colleges using this concept. (JP)

Points out the underutilization of facilities and the lack of service to potential students caused by the usual morning/evening scheduling pattern. Describes the planning and marketing of Mesa College's Afternoon Curriculum, which offered five six-week sessions during the academic year, and evaluates the program. (DD)

Based on information from professional organizations and individual colleges, this report examines strategies for strengthening the humanities within occupational curricula. The first part of the paper examines the fallacy in the belief that a philosophical antithesis exists between the humanities and other disciplines and discusses the decline of…