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Analysis of Variance1
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Applied Psychological…1
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Mann, Irene T.1
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An Examination of Methodological Issues Relevant to the Use and Interpretation of the Semantic Differential.
Peer reviewed Peer reviewed
And Others; Mann, Irene T. – Applied Psychological Measurement, 1979
Several methodological problems (particularly the assumed bipolarity of scales, instructions regarding use of the midpoint, and concept-scale interaction) which may contribute to a lack of precision in the semantic differential technique were investigated. Results generally supported the use of the semantic differential. (Author/JKS)
Descriptors: Analysis of Variance, Computer Assisted Testing, Higher Education, Rating Scales