Descriptor
| Classification | 1 |
| College Students | 1 |
| Communication Research | 1 |
| Higher Education | 1 |
| Interpersonal Relationship | 1 |
| Multidimensional Scaling | 1 |
| Persuasive Discourse | 1 |
| Speech Communication | 1 |
| Test Validity | 1 |
Source
| Communication Monographs | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedWiseman, Richard L.; Schenck-Hamlin, William – Communication Monographs, 1981
Proposes an inductively derived taxonomy as a more valid and reliable classification scheme of compliance-gaining strategies. Compares the taxonomy with a multidimensional scaling representation of college students' perceptions of persuasive messages. Concludes that the taxonomy has a high degree of representational validity. (PD)
Descriptors: Classification, College Students, Communication Research, Higher Education
