The wording and structure of questionnaire items can interact with specified sample categories based on evaluation goals and respondent characteristics. The effects of the interactions can restructure samples and introduce bias into the data analysis. These effects, and suggestions for avoiding them, are demonstrated for five types of…

The tendency of some respondents to omit items more often when they feel they have a less positive evaluation to make and less frequently when the evaluation is more positive is discussed. Five examples illustrate this form of nonresponse bias. Recommendations to overcome nonresponse bias are offered. (SLD)

While computer-based tests might be as simple as computerized versions of paper-and-pencil examinations, more innovative applications also exist. Examples of innovations in computer-based assessment include the use of graphics or sound, some measure of interactivity, a change in the means in which examinees responded to items, and the application…

Surveys used for program and institutional evaluation, such as self-studies conducted for accreditation review, are discussed. Frequently, these evaluations take the form of faculty surveys and student surveys. This paper explores the following general considerations associated with mail surveys and other surveys: avoidance of response bias;…

The effects of humorous test questions on test performance of high and low-anxious college students was investigated. It was hypothesized that humor should reduce the anxiety level of high-anxious subjects, and thus improve their performance, while having little effect on low-anxious subjects. Students were assigned to a low or high-anxious group…