Although list-style open-ended questions generally help us gain deeper insights into respondents' thoughts, opinions, and behaviors, the quality of responses is often compromised. We tested a dynamic and a follow-up design to motivate respondents to give higher quality responses than with a static design, but without overburdening them. Our…

Considerable research has examined the effect of response option order in ordinal bipolar questions such as satisfaction questions. However, no research we know of has examined the effect of the order of presentation of concepts in the question stem or whether stem order moderates response option order. In this article, we experimentally test the…

Web, or online, probing has the potential to supplement existing questionnaire design processes by providing structured cognitive data on a wider sample than typical qualitative-only question evaluation methods can achieve. One of the practical impediments to the further integration of web probing is the concern of survey managers about how the…

Measuring attitudes and opinions employing agree/disagree (A/D) questions is a common method in social research because it appears to be possible to measure different constructs with identical response scales. However, theoretical considerations suggest that A/D questions require a considerable cognitive processing. Item-specific (IS) questions,…