Questionnaire designers use readability measures to ensure that questions can be understood by the target population. The most common measure is the Flesch-Kincaid Grade level, but other formulas exist. This article compares six different readability measures across 150 questions in a self-administered questionnaire, finding notable variation in…

This chapter provides an overview of sampling methods that are appropriate for conducting online surveys. The authors review some of the basic concepts relevant to online survey sampling, present some probability and nonprobability techniques for selecting a sample, and briefly discuss sample size determination and nonresponse bias. Although some…

This article provides a broad overview of the definition of web-based surveys examining some of the benefits and burdens related to using the Web for data collection. It draws upon the experience of two years of data collection on 10 university campuses demonstrating that there are noticeable differences in the speed with which web-based surveys…

A method of qualitative data analysis that used computer software as a tool to help organize and analyze open-ended survey responses was examined. Reasons for using open-ended, as opposed to closed-ended questionnaire items, are discussed, as well as the construction of open-ended questions and response analysis. Because the method is based on…