Descriptor
| Audience Analysis | 1 |
| Data Collection | 1 |
| Evaluation Methods | 1 |
| Fund Raising | 1 |
| Programming (Broadcast) | 1 |
| Public Television | 1 |
| Television Research | 1 |
| Television Viewing | 1 |
Source
Author
| LeRoy, David | 1 |
| LeRoy, Judith | 1 |
Publication Type
| Reports - Research | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Download full textLeRoy, Judith; LeRoy, David – 1995
In a study on public television viewing, data taken from KQED San Francisco (California) revealed that the pattern of "cume build-up" and viewing to program genres was absolutely similar in non-pledge and pledge months. The percentage of audience that watched 7 or more other pledge programs was well over 50% for many of the shows. These…
Descriptors: Audience Analysis, Data Collection, Evaluation Methods, Fund Raising
