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Production Techniques	2
Television	2
Audiovisual Instruction	1
Classroom Techniques	1
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Programing (Broadcast)	1
Secondary Education	1
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Media and Methods

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Champoux, David	1
Eckhardt, Ned	1
Geiser, Patricia	1

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Making the Anti-Commercial: A Swiftian Approach.

Geiser, Patricia – Media and Methods, 1981

Describes a high school course in television in which students make "anti-commercials" that expose the techniques of the real commercial producers. Discusses the six steps in the production: (1) reading about and discussing commercials, (2) structuring directions, (3) writing scripts, (4) dividing production responsibilities, (5) taping, and (6)…

Descriptors: Classroom Techniques, English Instruction, Learning Activities, Production Techniques

Shooting the PSA.

Eckhardt, Ned; Champoux, David – Media and Methods, 1979

Outlines a method for producing, writing, developing, and videotaping public service announcements to provide practical experience for students in video production courses. (MAI)

Descriptors: Audiovisual Instruction, Higher Education, Production Techniques, Programing (Broadcast)