This study examines educators' perceptions of adopting Generative Artificial Intelligence (GenAI) tools in education through the lens of the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model. Using structural equation modeling (SEM) on data collected from 490 participants, the research investigates: (a) the extent to which…

This study investigates the adoption and usage of artificial intelligence (AI) technologies among Chinese undergraduate accounting students, focusing on the roles of Social Influence (SI), Behavioral Intention (BI), and Actual Usage (AU), while examining the mediating effect of BI and the moderating effect of Voluntariness of Use (VOU). By…

This study explored factors influencing ChatGPT adoption among higher education students in five Nordic countries (Sweden, Finland, Denmark, Norway, and Iceland) and the USA. The unified theory of acceptance and use of technology 2 (UTAUT2) framework was employed and extended to incorporate personal innovativeness. Data was collected from 586…

Although Generative Artificial Intelligence (GAI) has demonstrated significant potential in education, there is a lack of research on pre-service teachers' behavioral intentions toward GAI. This study is based on the UTAUT2 model and, for the first time, introduces perceived risk as a key variable to systematically investigate the factors…

This study aims to investigate the factors influencing teachers' intentions to integrate Virtual Reality (VR) technology into their educational practices, utilising the Unified Theory of Acceptance and Use of Technology (UTAUT-2) framework. The research involved adapting and validating the 'Acceptance of Mobile Immersive Virtual Reality in…

The adoption of Generative Artificial Intelligence (GenAI) has gained popularity since late 2022, sparking discussions about its role in education. An important issue is understanding teachers' perceptions of this technology, given that teachers are seen as key actors in integrating GenAI into teaching and learning processes. This qualitative…

This study aims to identify factors that can influence students when using the learning management system (LMS) in learning educational pedagogy. The LMS that we mean in this study is Pedagogi.id Platform. The design model in the study uses the UTAUT model. Questionnaires with five UTAUT variables, namely performance expectancy, effort expectancy,…

This paper reports on literature related to the assessment of barriers to educational technology assessment. It surveys the development of technology acceptance models from social cognitive theory and innovation diffusion theory through to a unified theory that considers performance expectancy, effort expectancy, and social influence. Because risk…

Artificial Intelligence (AI) can transform all sectors and daily life, but its integration into Public Relations (PR) education and adoption by PR professors is underexplored. This study examines these factors using the Technology Acceptance Model (TAM), focusing on seven variables: social influence, perceived AI knowledge, trust, emotion, AI…

Purpose: The research aims at examining educators' perceptions, attitudes and behavioral intentions toward learning analytics (LA) and the role of self-instruction within the proposed model for LA adoption. Design/methodology/approach: A quantitative approach is utilized in which a questionnaire is designed as a tool for data collection and…

Generative artificial intelligence (GAI) technologies are gaining traction in higher education, offering potential benefits such as personalized learning support and enhanced productivity. However, successful integration requires understanding the factors influencing students' adoption of these emerging tools. This study investigates the…

Purpose: This paper aims to explore students' intention to use and actual use of the artificial intelligence (AI)-based chatbot such as ChatGPT or Google Bird in the field of higher education in an emerging economic context like Bangladesh. Design/methodology/approach: The present study uses convenience sampling techniques to collect data from the…

Educators must effectively integrate technology into their teaching practices in today's technology-driven world. This study investigated factors influencing technology integration into teaching among mathematics educators in Gauteng secondary schools in South Africa. The unified theory of acceptance and use of technology, extended by adding the…

In the context of the widespread integration of artificial intelligence (AI) technology into education, this study aims to understand the factors influencing Vietnamese mathematics teachers' adoption of ChatGPT in secondary school teaching. Based on the Unified Theory of Acceptance and Use of Technology model, the study uses a quantitative…

Generative Artificial Intelligence (GAI) technology, represented by large language models, has driven an in-depth transformation of foreign language education and research. In the era of digital intelligence, how digital technology empowers English as a Foreign Language (EFL) teaching and academic research is a new topic for foreign language…