ERIC Number: EJ1428304
Record Type: Journal
Publication Date: 2024-Jul
Pages: 30
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0047-2816
EISSN: EISSN-1541-3780
Available Date: N/A
Advancing the Knowledge Base on Effective Presentation Slide Design: Three Pilot Studies
Joanna Wolfe; Nisha Shanmugaraj; Juliann Reineke; Laura Caton Peet; Craig P. Moreau
Journal of Technical Writing and Communication, v54 n3 p235-264 2024
The cognitive theory of multimedia learning (CTML) describes a set of empirically tested principles that technical and professional communication research largely acknowledges as important to the design of presentation slides. However, presenters often run into difficulties understanding how to apply CTML principles to contexts in which it has not been tested. We present three pilot studies that extend our knowledge of how to apply CTML principles. Pilot study one suggests that CTML principles can be effective for presenting advanced research to expert audiences. Pilot study two highlights the importance of user testing nonessential images added primarily for visual interest, specifically finding that visual organizer images such as Microsoft PowerPoint's SmartArt, can backfire by unintentionally indicating imprecise relationships while adding little in terms of visual interest. Pilot study three suggests that, when needing to present a long quotation, presenters should avoid verbatim reading and consider abridging or paraphrasing the quotation.
Descriptors: Undergraduate Students, Graduate Students, College Faculty, Professional Personnel, Blended Learning, Visual Aids, Educational Media, Student Developed Materials, Teaching Methods, Public Speaking, Multimedia Instruction, Multimedia Materials, Computer Assisted Design
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A