An investment perspective on creativity, proposed 30 years ago, no longer seems adequate, nor do various revisions of the model made since then. The world, or at least the way many people experience it, has changed and so have the challenges for creativity. In particular, creativity is being used to increasingly greater effect in negative ways and in ways that lack integrity with respect both to internal coherence and external correspondence to the world. To understand creativity and adequately teach it, people need to take into account its positivity and its integrity with respect to internal coherence and external correspondence.