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Cooper, Gloria S., Ed.; Magisos, Joel H., Ed. – 1976
Designed to meet the job-related metric measurement needs of students interested in hard goods merchandising, this instructional package is one of five for the marketing and distribution cluster, part of a set of 55 packages for metric instruction in different occupations. The package is intended for students who already know the occupational…
Descriptors: Curriculum, Distributive Education, Instructional Materials, Learning Activities
Cooper, Gloria S., Ed.; Magisos, Joel H., Ed. – 1976
Designed to meet the job-related metric measurement needs of students interested in soft goods merchandising, this instructional package is one of five for the marketing and distribution cluster, part of a set of 55 packages for metric instruction in different occupations. The package is intended for students who already know the occupational…
Descriptors: Curriculum, Distributive Education, Instructional Materials, Learning Activities
Texas Univ., Austin. Extension Instruction and Materials Center. – 1992
This curriculum guide was developed to help teachers use the new and current textbook adopted by Texas in 1991-92 for teaching the two-semester Marketing Education I course. The guide is organized in three sections. The first section contains information on using the guide: overview, sample lesson plans and other worksheets, suggestions for…
Descriptors: Classroom Techniques, Competence, Course Content, Course Descriptions
Ault, Craig; Elias, John – 1983
This module contains a teacher's guide, student materials for a seminar on "advertising for the 80's" conducted for small business representatives, a 35mm slide presentation, and an audiocassette. The instructor guide contains an outline of the course, time plan, end-of-course critique, a script for the slide-tape presentation (with content on the…
Descriptors: Advertising, Audiovisual Aids, Classroom Techniques, Learning Modules
Cooper, Gloria S., Ed.; Magisos, Joel H., Ed. – 1976
Designed to meet the job-related metric measurement needs of students in automotive merchandising and petroleum marketing classes, this instructional package is one of five for the marketing and distribution cluster, part of a set of 55 packages for metric instruction in different occupations. The package is intended for students who already know…
Descriptors: Curriculum, Distributive Education, Instructional Materials, Learning Activities
Cockrum, Jim – 1992
This curriculum guide was developed to help teachers use the new textbook adopted by Texas in 1991-92 for teaching the one-semester Retail Merchandising course. The guide is organized in four sections. The first section contains information on using the guide: an overview, sample lesson plans and other worksheets, suggestions for adapting…
Descriptors: Classroom Techniques, Competence, Course Content, Course Descriptions
Alberta Dept. of Education, Edmonton. Curriculum Branch. – 1987
This manual is intended to help teachers meet the objectives of the 1985 Alberta, Canada, Marketing 20-30 curriculum. The manual is organized in six sections. The first section contains introductory information on the Marketing 20-30 curriculum, including course objectives and a flowchart of the modules in the marketing course. Planning the course…
Descriptors: Advertising, Course Descriptions, Course Organization, Curriculum
Wiley, Liz – 1979
This document provides teaching guidelines, objectives, and student activities for a three-part television advertising unit intended for use in a fourth grade consumer economics program. Major objectives of the unit are to help students look critically at television commercials. Each part of the unit requires from four to six hours of classroom…
Descriptors: Advertising, Consumer Education, Economics Education, Elementary Education
Bird, Debbie – 1980
Emphasis in this teacher's guide and activities booklet is on helping students analyze common advertising techniques and propaganda devices in television, magazine, and radio commercials. The unit is intended for use on the sixth grade level and can be integrated into language arts and/or social studies curricula. The unit is presented in two…
Descriptors: Advertising, Consumer Education, Economics Education, Elementary Education
Iowa State Dept. of Agriculture, Des Moines. – 1986
These instructional materials on agricultural diversification and marketing were developed for use by Iowa's vocational and technical agricultural instructors and extension personnel. This document is one of three manuals making up a single package. (The other two are Christmas Tree Production and Marketing and Sod Production and Marketing). The…
Descriptors: Adult Education, Agribusiness, Agricultural Education, Agricultural Production
Iowa State Univ. of Science and Technology, Ames. Dept. of Agricultural Education. – 1988
This curriculum guide can be used by secondary and postsecondary agriculture, technology, and marketing instructors to decide what and how to teach about agricultural business organization and management, especially in Iowa. The guide consists of five instructional units: (1) agribusiness organization and management; (2) livestock sales and…
Descriptors: Agribusiness, Agricultural Education, Agricultural Machinery, Agricultural Production
Crummett, Dan M.; Newport, Alan K. – 1992
This curriculum guide is designed to help teachers prepare students with the variety of skills that will help them obtain jobs that can turn into rewarding careers in agribusiness. The guide also serves as a resource for students participating in agricultural sales and service competitions sponsored by student organizations such as Future Farmers…
Descriptors: Advertising, Agribusiness, Agricultural Education, Agricultural Occupations
Stewart, Bob R.; And Others – 1984
This curriculum guide, intended for junior and senior students of vocational agriculture, contains nine units designed to develop competencies needed in agribusiness. Each unit contains 3 to 11 lessons on topics that include the nature of agribusiness, human relations in agribusiness, verbal and written communication, selling and salesmanship,…
Descriptors: Advertising, Agribusiness, Agricultural Education, Business Administration