This guide was developed for script writers on the Radio Language Arts Project, which was designed to develop, implement, and test the effectiveness of an instructional radio system to teach English as a second language at the primary school level in Kenya. The project was planned to produce a radio-based, English language program with…

Radio broadcasting is an effectve vehicle for providing literacy and fundamental education for large numbers of people with a reasonable investment of time, money, and human energy. This monograph, addressed to literacy workers in the rural areas of the Third World, offers practical suggestions for establishing literacy programs based on radio…

Three effective strategies in quality open-broadcast programming for increasing educational radio's audience attraction are suggested as alternatives to the usual approach to such programming in the third world: (1) the advertising approach, which is suited to audience motivation for accomplishing concrete behavioral objectives; (2) the…

This paper begins with a discussion of the origins of Chilean television, including its channels, programs, and transmission times, and how education for television has arisen in Chile as a defense against its influence. The initial concern of sociologists' about this influence and later development of ideas and programs by a number of…