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An Empirical Investigation of the Effectiveness of Executive Development Programs As Perceived by Participating Marketing and Sales Executives.
Trickett, Wilson L. – 1967
A study of the effectiveness of executive development programs for marketing and sales executives tested three hypotheses: (1) participation in such programs results in identifiable benefits as perceived by the participants; (2) academically oriented executive development programs have significant advantages over company oriented programs as…
Descriptors: Administrators, Doctoral Dissertations, Extension Education, Followup Studies