Sexual assault is a major problem facing colleges and universities, and prevention efforts have begun to examine how student peers can be encouraged to intervene as active bystanders. This study investigated what male students perceived as the most salient risks and benefits of intervening in a situation involving a hypothetical sexual assault and…

One method in which health professionals can influence adolescent substance use is by correcting social norms. According to the social norms theory, individuals often erroneously believe that the majority of people engage in unhealthy behaviors, a misperception that may motivate individuals to increase their own unhealthy behaviors. The social…

The social norms approach to health promotion has become remarkably popular in the last 20 years, particularly in the American college system. It is an alternative to traditional fear-based approaches of health education, which a growing body of research demonstrates is often ineffective in reducing alcohol and drug misuse. The social norms…