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Chin, Jerry M.; Chin, Mary H.; Van Landuyt, Cathryn – e-Journal of Business Education and Scholarship of Teaching, 2013
This paper demonstrates the use of programing software that provides the student programmer visual cues to construct the code to a student programming assignment. This method does not disregard or minimize the syntax or required logical constructs. The student can concentrate more on the logic and less on the language itself.
Descriptors: Marketing, Business Administration Education, Visual Aids, Programming
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Elizondo, Juan; Parzinger, Monica J.; Welch, Orion J. – Information Systems Education Journal, 2011
This paper presents an example of a project used in an undergraduate business intelligence class which integrates concepts from statistics, marketing, and information systems disciplines. SAS Enterprise Miner software is used as the foundation for predictive analysis and data mining. The course culminates with a competition and the project is used…
Descriptors: Undergraduate Study, Integrated Curriculum, Statistics, Marketing
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Wilson, Holt; Neeley, Concha; Niedzwiecki, Kelly – Journal of Instructional Pedagogies, 2009
This paper presents the findings from a survey of marketing research faculty. The study finds SPSS is the most used statistical software, that cross tabulation, single, independent, and dependent t-tests, and ANOVA are among the most important statistical tools according to respondents. Bivariate and multiple regression are also considered…
Descriptors: Marketing, Educational Research, Teaching Methods, Course Content