The sources and types of information that prospective university students access during the recruitment phase have been widely researched. However, there is limited research on the usefulness of the learning and teaching (L&T) information provided by universities to prospective students in describing their own learning experiences of the…

This study examines an original dramaturgical method for creating virtual world experience called virtual world drama. The instructional focus is improving students' aptitude for analyzing ethnic identity by instilling both conceptual and multicultural competency. An exploratory research method is used, relying on observation (disguised and…

The purpose of this research is to examine how the topic of social media has been integrated and executed within academic institutions and marketing courses. An exploratory survey of marketing educators that taught social media in their course(s) was undertaken. The survey addressed how social media was embedded within an institute's curriculum,…

This paper describes an ethics module developed by the author to engage marketing research students during the fall semester, when they are bombarded by political polls. The module matches ethically questionable polling practices to similarly troubling practices in marketing research. The goals are to show that ethical principles are not topic- or…

Classroom response systems (CRS), also called student/audience response systems or clickers, have been used by business instructors, particularly in larger classes, to allow instructors to ask students questions in class and have their responses immediately tabulated and reported electronically. While clickers have typically been used to measure…

Attempting to implement client-based projects within a single semester often overwhelms students and underwhelms the client and grading professor. In this paper, we share results from a two-year pilot project in which the components of a client project were split between several classes. We discuss the client project model as a valuable teaching…

The authors, representing three key digital media business disciplines, present a case for how business curriculum could be updated to include a strong digital element without recreating the entire business school enterprise or spending millions on new faculty and technology. The three key disciplines are technology, law, and marketing.

Proceedings of an international conference on adult and external degree programs are presented. Selected papers are drawn from the areas of distance learning, support services, intra-institutional, curriculum, and teaching. They include: "Uses of Distance Education for Graduate Professional Degrees" (Ruth J. Person and Raymond Vondran); "Library…

This collection contains eight papers on nontraditional adult education by Donald J. Breckon, president of Park College (Parkville, Missouri). The papers were originally given at educational conferences around the country and/or published in other sources. The following papers are included: (1) "The Nation Is Our Classroom"; (2) "An…

This book, which is intended for academics, educators, educational managers, and policymakers concerned with higher education, examines how universities and colleges can prepare their students for lifelong learning through continuing education, specialized courses for adults, and mainstream teaching programs geared toward traditional students. The…

Techniques and approaches used in a commercial French course offered at a state university are outlined. The course objective is to prepare American students for potential business experience or dealings in a French-speaking country. After background information about the course structure is given, the discussion focuses on the marketing segment,…