The preschool years are a critical period for the development of food preferences and lifelong eating habits. Between the ages of 2 and 5, children become increasingly responsive to external cues, such as television commercials that use popular cartoon characters to advertise foods, candy in supermarket checkout aisles, and fast-food restaurants…

The most recent National Health and Nutrition Examination Survey (NHANES) data (2003-2004) revealed that approximately 18% of children 6-to-19 years old are overweight. The Beacon Street Girls brand was specifically designed to entertain while providing healthy role models and positive messages. This article presents a study that tested whether an…