The growing societal and environmental challenges of the 21st century are ubiquitous. Thus, marketing educators are tasked with incorporating a sustainability approach into their curriculum, educating students on the synchronous pursuit of economic, environmental, and social goals. Drawing on a systematic analysis of sustainability…

Describes the basic or first course in organizational communication as it is taught in colleges and universities in the United States. Presents a content analysis of several of the most frequently adopted textbooks. Finds that the introductory course consists primarily of theory and is taught using lecture-discussion methods. (RS)

The assessment of current practices in college reading improvement courses offered by four-year, degree-granting public institutions in the Midwest was the focus of this survey. Undertaken to determine the availability of such courses and to identify current practices, materials and methods utilized, the survey tapped one hundred thirty-two…

In a period of expanding enrollments and shrinking budgets, this article criticizes the curriculum design of college English programs and current teaching practices. The author feels that fragmentation of the curriculum into highly specialized areas of study has prevented the development of new courses in interdisciplinary studies, film criticism,…

The report contains the results of a survey of precollege psychology in Mississippi carried out between October 1975 and March 1976. The purpose of the survey was to obtain a profile of major psychology activities--separate psychology courses, objectives, textbooks, approaches, and teaching methods. A questionnaire was mailed to 388 Mississippi…

Psychology education is examined as revealed by a study of science education that involved a review of the literature, an analysis of the catalogs and class schedules of 175 representative institutions, and a survey of 143 psychology instructors. Each of the four parts of the report reviews pertinent literature, reports study methodology and…

Physics instruction is examined as revealed in a study of science education at two-year colleges which involved a review of the literature, an analysis of the catalogs and class schedules of 175 representative institutions, and a survey of 45 physics instructors. Each of the two parts of the report reviews pertinent literature, reports study…