Advances in technology and marketing practice have left little doubt that analytics must be integrated into the marketing curriculum, the question for many educators now is how to best to do so. While the response for each school will depend on its mission and context, as well as its strategies and resources, there already is much that can be…

This paper describes research underpinning a course, developed in Australia, on ethics for engineers. The methodology used, that of identifying the principal ethical issues facing the discipline and designing the course around these issues, would be applicable to other disciplines and in other countries. The course was based on the assumption that…

This formative evaluation within a graduate initial teacher education program sought to identify student teachers' perceptions of lecturer practice and its influence on their developing practice. Data collected from course and teaching evaluations and focus group interviews suggested that microstructural course elements--lectures, tutorials, and…

All public schools in the United States have been caught up in educational reform. This has especially been true since the 1980's. The No Child Left Behind Act of 2001 was a major component in how schools have changed the process of educating students. In response to reform efforts, many schools have relied on their own knowledge to achieve higher…

The article discusses the problems in choosing the content of introductory business data processing courses and the changes needed in most college course content and teaching methods to be responsive to business needs, according to a survey of data processing professionals. ( MF)

Four questions concerning the communicative approach are addressed: (1) What are its theoretical foundations? (2) How does the new approach force teachers to reexamine the stated goal of helping learners communicate? (3) How does it modify teaching methods? (4) What are the implications of adopting a European teaching model? (MSE)

Students majoring in advertising can benefit from a study of that field in its historical context because such study helps them to understand current practices and to foresee future developments. One model of teaching advertising history within a required course about advertising and society begins with some basic definitions of the advertising…

An educational training needs assessment for nursing and hospital support staff was undertaken at a country hospital to collect data for use in designing a staff development program for the institution. After gathering the perceptions of key hospital staff concerning the hospital's mission, future, strengths, weaknesses, and problems to establish…

The first part of a discussion of curriculum for advanced business Arabic outlines the need for development of such a course, arguing that traditional courses do not meet the vocational needs of the growing audience for Arabic instruction. The second part describes a methodology for a newly designed course that uses problem-solving and guided…

This guide is intended to help vocational teachers design and implement a cluster program in office occupations (clerical and secretarial, including word processing). The guide suggests teaching ideas for a program aimed at high school students, as well as those wishing to enter community college, university, or apprenticeship programs. To develop…

This guide is designed to provide teachers of English for academic purposes (EAP) with background information and tools to design and conduct courses for students who are either native speakers or non-native speakers of English. Chapter topics include: definition and scope of EAP and related study skills; assessment of student needs, by case study…