Generating personalized learning pathways for e-learners is a critical issue in the field of e-learning as it plays a pivotal role in guiding learners towards the successful achievement of their learning objectives. The existing literature has proposed various methods from different perspectives to address this issue, including learner-based,…

The main goal of this study was to evaluate the impact of an animation and visualization of data structures (AVDS) tool on both perceptions and objective test performance. The study involved a rigorous experiment that assessed the usability, acceptability, and effectiveness of the AVDS tool in solving exercises. A total of 78 participants…

Instructors at postsecondary institutions have designed a myriad of data science classes to keep up with the rise of big data. Businesses and companies have become increasingly interested in hiring people with strong data acquisition, management, and communication skills. Since data science as a field of study is relatively new, though it has deep…

The purpose of this study is to review journal papers on educational big data research published from 2010 to 2018. A total of 143 papers were selected. The papers were characterized based on three dimensions: (a) educational goals; (b) educational problems addressed; and (c) big data analytical techniques used. A qualitative content analysis…

In the age of big data and analytics, it is important that students learn about artificial intelligence (AI) and machine learning (ML). Machine learning is a discipline that focuses on building a computer system that can improve itself using experience. ML models can be used to detect patterns from data and recommend strategic marketing actions.…

The age of big data drives the need for emerging technologies to enable scalable analytics on massive, rapidly generated, and varied data. It requires "data scientists" with deep knowledge of managing the six Vs of big data: volume, velocity, variety, volatility, veracity, and value. As a result of this trend, new analytical tools are…

Educators are tasked with continually updating course objectives, content, assignments, and assessment to meet model curriculum guidelines. IS2020 proposes program level outcomes for required and elective areas. Two elective areas in IS2020 are Data and Business Analytics and Data and Information Visualization. IS2020 details 14 program level…

A version control system records changes to a file or set of files over time so that changes can be tracked and specific versions of a file can be recalled later. As such, it is an essential element of a reproducible workflow that deserves due consideration among the learning objectives of statistics courses. This article describes experiences and…

Many traditional Information Systems (IS) programs are either redesigning current courses to incorporate business/data analytics or expanding curricular offerings to include business /data analytics; our IS program chose the former route to meet the demand (from employers) for business/data analytics. In that transition, a traditional systems…

Marketing education has responded, to some extent, to the academic challenges emanating from the Big Data revolution. To provide a forum to specifically discuss how business analytics has been integrated into the marketing curriculum, we developed a Special Issue for "Marketing Education Review." We start with a call to action that…

Course: Mixed-Method Communication Research Methods. Objective: The purpose of this semester-long activity is to provide students with opportunities to cultivate mixed-method communication research skills through a social justice-informed service-learning format. Completing this course, students will be able to: recognize the unique strengths of…

Marketing analytics students who can communicate effectively with decision makers are in high demand. These "analytic unicorns" are hard to find. The Master of Science in Customer Analytics (MSCA) degree program at Xavier University seeks to fill that need. In this paper, we discuss the process of creating the MSCA program. We outline…

Studies have shown that there is a need for pedagogical content knowledge among science teachers. This study investigates two primary teachers and their objectives in choosing inquiry- and context-based instructional strategies as well as the relation between the choice of instructional strategies and the teachers' knowledge about of students'…

Enterprise resource planning systems (ERP) are the most essential and critical information systems that are widely used to build all the functions of a business into a unified and efficient enterprise system. Although the essence of ERP systems are easy to understand, students, especially those who do not have technical experience, have difficulty…

While computational biology and bioinformatics became an inherent part of most life science degrees, it remains challenging to encourage students to employ these diverse skills in a practical research context. In this education paper, we present a method to enable students to acquire hands-on skills by the data-driven study of complex biomolecular…