The Titanic disaster is a topic that continues to fascinate. As the importance of analytics continues to grow in industry, data literacy skills have become increasingly important in business education. This project allows students to use the passenger data from the Titanic to build their data literacy skills using an engaging, experiential topic.…

Data Analytics has grown dramatically in importance and in the level of business deployments in recent years. It is used across most functional areas and applications, some of the latter including market campaigns, detecting fraud, determining credit, identifying assembly line defects, health services and many others. Indeed, the realm of…

This study introduces a modular teaching framework for business data analytics (BDA) curricula and programs. The framework integrates gamification features of the SAP business processes, ERPsim Games, and SAP data warehousing into the experiential learning of BDA curricula. The pedagogical practices of deploying the framework in an undergraduate…

Abilities to interpret, analyze, and report data are in-demand job skills that many colleges and universities struggle to incorporate into the curriculum. The client-based project outlined in this study examines the experiential learning pedagogy used to teach students media analytics. This semester-long project encourages students to complete a…

Over the past 20 years, root cause analysis (RCA) has become one of the most widely used retrospective methods for detecting safety hazards in medicine and healthcare. Despite its wide use in management practice and growing popularity in academic research, there is currently a dearth of coverage of RCA in popular healthcare management textbooks…

This paper presents a novel design for an upper-level undergraduate statistics course structured around data rather than methods. The course is designed around curated datasets to reflect real-world data science practice and engages students in experiential and peer learning using the data science competition platform Kaggle. Peer learning is…

We describe a "Day of Giving" university fundraising event that can be used to introduce data visualization to undergraduate students. The project involves integrating data sources, creating a Tableau data model, and designing a heat map that can be embedded into a front-end website. Our activity provides opportunities to discuss various…

The purpose of this paper is to detail an exploratory case study which highlights a process to modernize an undergraduate marketing curriculum by incorporating aspects of digital marketing and analytics in all courses. In comparison to most other university models that offer, at best, one course in digital marketing, this paper details a blueprint…

This paper describes an advertising ethics course designed for first-year students of any major, written from the perspectives of both the course creator/instructor and the students who took the course and developed a workshop based around it. As educators, how do we help students learn and care about how their data is collected and used and…

The increasing use of massive data requires effective teaching strategies for business analytics. The discipline combines analytical skills, information technology, and business-domain knowledge, and is challenging to teach to business students. This research demonstrates that business undergraduate students can benefit from an experiential…

With the impactful nature of the COVID-19 pandemic, this manuscript describes a teaching case for COVID-19 vaccinations to develop students' knowledge of analytics and supply chain management. The experiential learning activity is developed in the context of an undergraduate upper-level course on descriptive analytics and data visualization. The…

Student engagement is regarded as a critical educational outcome. However, it has proven to be elusive to educators within technical domains, such as marketing research and analytics, which has inspired the exploration of experiential course design elements. Client-sponsored projects (CSPs) have become a popular tactic to meet this objective in…

Students and instructors alike have lamented the nature of methods instruction in political science curricula. Existing research has presented a number of innovative approaches to engage students in this important learning enterprise, from blogging and simulations to data visualization and the use of clickers. This article builds upon this…

This paper describes an innovative approach for teaching the challenges in the management of data warehouse development. The approach contains lecture material providing conceptual background about the management of data warehouse development, a simulation game supporting experiential learning, and a post-play debriefing to support synthesis of…

As the advertising industry continues to list analytical reasoning as a necessary skill for employment, more universities are including analytics into their advertising curriculum. This article outlines how I teach an analytics-focused course in a top-ranked advertising program. In this article, I briefly summarize each course module and describe…