Marketing education has responded, to some extent, to the academic challenges emanating from the Big Data revolution. To provide a forum to specifically discuss how business analytics has been integrated into the marketing curriculum, we developed a Special Issue for "Marketing Education Review." We start with a call to action that…

What is the experience of expressing creativity for creative faculty teaching in the online environment? The literature regarding online learning covers topics relating to faculty and student satisfaction with distance learning, and faculty frustrations with the increased time required of online classes versus on-ground classes. Although the…