This research explores the perspectives of marketing students and educators about the Big Data courses in marketing education programs. It also examines drivers that predict interest on the part of marketing students in taking Big Data courses. Data was collected through interviews with 20 marketing educators, and a survey was completed by 480…

Fierce competition has made innovation increasingly necessary for business success, and this has increased the importance of user-based innovation strategies like design thinking (DT). While many studies in technical and professional communication (TPC) have explored how DT can be used pedagogically, no studies have done this through investigating…

This paper presents a novel design for an upper-level undergraduate statistics course structured around data rather than methods. The course is designed around curated datasets to reflect real-world data science practice and engages students in experiential and peer learning using the data science competition platform Kaggle. Peer learning is…

In this article, we outline several activities revolving around soccer players who participated in the 2018 FIFA World Cup and 2019 FIFA Women's World Cup. Classroom activities are described from different perspectives, useful for a range of different statistics courses. In a first semester probability theory course, students investigate the…

With the rise of accountability policies since the early nineties, the daily operation of English schools has profoundly changed. Through the in-depth analysis of ability grouping practices in one English secondary school, this paper aims to explore how the accountability shift and datafication impacted the practice of student grouping and…

Nowadays, the virtual learning environment has become an ideal tool for professional self-development and bringing courses for various learner audiences across the world. There is currently an increasing interest in researching the topic of learner dropout and low completion in distance learning, with one of the main concerns being elevated rates…

Undergraduate marketing majors who were enrolled in the senior-level marketing capstone course engaged with current marketing news from credible sources and practiced data visualization as part of a teaching innovation, Fantasy Brand Leagues. The ten-week assignment treated brands like players in a game modeled after Fantasy Football. The…

"Proceedings of International Conference on Education in Mathematics, Science and Technology" includes full papers presented at the International Conference on Education in Mathematics, Science and Technology (ICEMST) which took place on April 1-4, 2021 in Antalya, Turkey. The aim of the conference is to offer opportunities to share…

Current definitions of STEM skills are inconsistent and not specific enough to inform education and skill policies and initiatives, potentially leading to a number of unsubstantiated and uncoordinated responses. There is a danger of generating a domestic oversupply of graduates in science, mathematics, engineering and technology while ignoring the…

The objective of the study was to document and analyze the justifications given by federal institutions of the United States for governmental control of mathematics education as function of the achievement gaps (AGs) in mathematics. We wanted to shed light on the discourses made in the public arena that have legitimized this control and firmly…

Bringing popular culture to tertiary education can potentially increase student engagement with learning tasks and content, especially when the learning task has students producing the content. Using a single-group intervention plus post-test design, this study implemented and evaluated a purposely developed learning and teaching innovation…

Assessing technological literacy in the USA will require a large expenditure of resources. While these important initiatives are taking place, it is useful to analyze existing archival data to get a sense of students' understanding of technology. Such archival data exists from the entries submitted to the Toshiba/NSTA ExploraVisions competition…

"The NMC Horizon Report" series is the most visible outcome of the New Media Consortium (NMC) Horizon Project, an ongoing research effort established in 2002 that identifies and describes emerging technologies likely to have a large impact on teaching, learning, research, or creative expression within every sector of education in some 65…

For the forty-second time, the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. Papers published in this volume were presented at the annual AECT Convention in Las Vegas, Nevada. The Proceedings of AECT's Convention are published in two volumes. Volume 1 contains 37 papers dealing…

Background: Studies on heteronormativity in PE either appear to have explored the experiences of and conditions for non-heterosexual students, or adopt a retrospective point of view. Further, the relation between heteronormativity and movement and how movement activities embody social norms and values related to gender and sexuality has not been…