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Direct linkDonoho, Casey; Heinze, Timothy – Journal of Marketing Education, 2011
The field of sales draws a large number of marketing graduates. Sales curricula used within today's marketing programs should include rigorous discussions of sales ethics. The Personal Selling Ethics Scale (PSE) provides an analytical tool for assessing and discussing students' ethical sales sensitivities. However, since the scale fails to address…
Descriptors: Content Validity, Marketing, Measures (Individuals), Salesmanship
Download full textKalayci, Nurdan; Cimen, Orhan – Educational Sciences: Theory and Practice, 2012
The aim of this study is to examine the questionnaires used to evaluate teaching performance in higher education institutes and called "Instructor and Course Evaluation Questionnaires (ICEQ)" in terms of questionnaire preparation techniques and components of curriculum. Obtaining at least one ICEQ belonging to any state and private…
Descriptors: Higher Education, Teaching Methods, Questionnaires, Learning Processes
