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Micken, Kathleen S.; Cutting, Alan C. – 2000
This paper presents the framework used in implementing "Marketing on the Web," an interdisciplinary course that integrates marketing and technology strategies, with an approach that is grounded in cognitive psychology and in constructionist theory. Though applied at the undergraduate level, the framework may be adapted to primary through graduate…
Descriptors: Active Learning, Computer Assisted Instruction, Computer Literacy, Constructivism (Learning)