Publication Date
| In 2026 | 0 |
| Since 2025 | 0 |
| Since 2022 (last 5 years) | 0 |
| Since 2017 (last 10 years) | 0 |
| Since 2007 (last 20 years) | 1 |
Descriptor
| Administrator Attitudes | 1 |
| Advertising | 1 |
| Business | 1 |
| Communications | 1 |
| Competence | 1 |
| Computer Mediated… | 1 |
| Crisis Management | 1 |
| Data Analysis | 1 |
| Education Work Relationship | 1 |
| Educational History | 1 |
| Educational Trends | 1 |
| More ▼ | |
Source
| Journal of Advertising… | 1 |
Author
| Neill, Marlene S. | 1 |
| Schauster, Erin | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
| Higher Education | 1 |
| Postsecondary Education | 1 |
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkNeill, Marlene S.; Schauster, Erin – Journal of Advertising Education, 2015
Just as the advertising and public relations industries are evolving due to the development of new technology and communication tools, so are the demands of education. Through in-depth interviews with 29 executives working in both advertising and public relations agencies in the U.S., this study identifies the core skills and competencies needed…
Descriptors: Advertising, Public Relations, Professional Education, Employers
