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Maura N. Snyder; Alanna L. Peebles – Communication Teacher, 2025
A core component of teaching media literacy involves students analyzing and reflecting on how they use media in their daily lives. In this hands-on activity, college students play social media privacy bingo. Each square represents a different type of private information that they might choose to share on social media. The instructor calls out…
Descriptors: Social Media, Teaching Methods, Media Literacy, Student Attitudes
Craig, Clay; Ngondo, Prisca S.; Devlin, Michael; Scharlach, Jennifer – Communication Teacher, 2020
Courses: Campaigns, Account Planning, Public Relations (PR), and any other strategic communication course where groups are assigned. Objectives: The purpose of this single-class escape-room activity is to increase students' ability to work in time-demanding group settings while utilizing unconventional methods to reinforce material covered in…
Descriptors: Public Relations, Communications, Group Dynamics, Learning Activities
Jennifer Y. Abbott; Jordin Clark; James Proszek – Basic Communication Course Annual, 2024
With increasing threats to democracy, we call for communication educators to renew and re-examine their commitment to advancing civic engagement in the basic course. Given recent scholarly criticism that civic engagement pedagogies falsely present democratic practice as neutral or apolitical and reinforce the status quo, we set an agenda for basic…
Descriptors: Communications, Teaching Methods, Citizen Participation, Assignments
Linwan Wu; Allyssa Andrews – Journal of Advertising Education, 2024
Programmatic advertising has come to dominate the landscape of digital media planning. To prepare ad majors for their future careers in the industry, it is essential to teach students programmatic buying and provide them with hands-on experience. In this article, the authors present their approach of integrating teaching programmatic buying into a…
Descriptors: Advertising, Professional Education, Teaching Methods, Purchasing
LeFebvre, Leah E.; Yilmaz, Gamze; LeFebvre, Luke; Allen, Mike – Communication Teacher, 2020
This study examined how group members with differential levels (highest, middle, and lowest) of ability contributed to argumentative communication while facilitating a cooperative learning process in a small group communication course. Results demonstrated that during discussions: (1) highest ability members utilized more evidence than middle or…
Descriptors: Cooperative Learning, Persuasive Discourse, Learning Processes, Communication Skills
Hatfield, Elizabeth Fish – Communication Teacher, 2018
Course: Interpersonal Communication. Objective: This semester-long approach utilizes weekly podcasts to engage students in narrative learning. Students evaluate podcast narratives and apply interpersonal communication concepts and theories through structured and unstructured learning activities.
Descriptors: Interpersonal Communication, Audio Equipment, Narration, Course Descriptions
Yang, Yiyi – Communication Teacher, 2020
Courses: Undergraduate courses in interpersonal communication, nonverbal communication, relational communication, computer-mediated communication (CMC), and intercultural communication, as well as basic communication courses. Objectives: The purpose of this activity is twofold: (1) to demonstrate how nonverbal communication shapes content and…
Descriptors: Nonverbal Communication, Visual Aids, Computer Mediated Communication, Intercultural Communication
Kirschner, Julianna – Journalism and Mass Communication Educator, 2021
As a result of the coronavirus disease 2019 (COVID-19) pandemic, college and university faculty have been tasked with moving their courses toward online modalities with minimal notice. This environment challenged faculty in unique ways, but the need for transparency and communication became more important than ever. To improve the student…
Descriptors: Online Courses, COVID-19, Pandemics, Teaching Methods
Winchatz, Michaela R.; Sprain, Leah; Poutiainen, Saila; Ho, Evelyn Y. – Communication Education, 2023
In this article, we use grounded practical theory to develop a practical theory for using "difficult data" in Language and Social Interaction university classes. "Difficult data" are transcribed, audio/video-recorded data that contain language and ideologies that could be offensive, bigoted, or otherwise disturbing. We provide…
Descriptors: Speech Acts, Student Attitudes, Classroom Communication, Audio Equipment
Westlund Stewart, Nicole; Wilson, A. Wade; Drewery, David W. – Innovations in Education and Teaching International, 2020
Written communication is essential to student success. Mindfulness exercises may improve thoughts and feelings that support written communication. These exercises are typically delivered to students in small groups such as tutorials. However, first year courses that develop written communication skills are often delivered in large classroom…
Descriptors: Metacognition, Writing Skills, Communication Skills, Teaching Methods
Broeckelman-Post, Melissa A.; Malterud, Andie; Arciero, Anthony; Hawkins, Katherine E. Hyatt – Basic Communication Course Annual, 2020
Combining traditional classroom instruction and online instruction, or hybrid/blended learning, has emerged as a popular option to mitigate rising enrollments and non-traditional student needs while maintaining the known advantages to the face-to-face learning format. We evaluated the effectiveness of a Fundamentals of Communication course (also…
Descriptors: Communications, Lecture Method, Online Courses, Blended Learning
Kannikar, Phudit; Wannapiroon, Panita; Nilsook, Prachyanun – International Education Studies, 2022
The objective of this study is to develop and evaluate a multicultural competency training model for digital publicists. It is research and development which the researchers have divided the research process into 3 steps. Step 1: Developing a multicultural competency training model for digital publicists. Step 2: Evaluating the suitability of the…
Descriptors: Cultural Awareness, Public Relations, Models, Competence
Albinsson, Pia A.; Burman, Bidisha; Shows, G. David; Stoddard, James E. – Marketing Education Review, 2020
This paper examines whether marketing educators' efforts in integrating sustainability-related issues in an undergraduate Integrated Marketing Communications (IMC) course affect students' perceived sustainability literacy. Using the Taxonomy of Significant Learning, a traditional IMC course was redesigned to include sustainability-focused concepts…
Descriptors: Marketing, Teaching Methods, Communications, Sustainability
Stein, Kevin A.; Barton, Matthew H. – Communication Teacher, 2019
Course: Online or mediated communication courses. Objectives: The purpose of this activity is to provide students with a more engaging way of immersing themselves in the course material through an interactive "Easter egg" syllabus. An Easter egg is an "undocumented function hidden in software … [they are] secret 'goodies' … used in…
Descriptors: Course Descriptions, Blended Learning, Audio Equipment, Video Technology
Kantanen, Helena; Koponen, Jonna; Sointu, Erkko; Valtonen, Teemu – Business and Professional Communication Quarterly, 2019
In this article, we present a study focusing on the learning experiences of business students in an organizational and marketing communication course. The pedagogical approaches of a flipped classroom, collaborative inquiry, and communication in the disciplines guided the planning of the course. A mixed-methods approach was used. The key findings…
Descriptors: Blended Learning, Student Attitudes, Outcomes of Education, Teaching Methods

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